More than ever, we must identify a need in the marketplace, fulfil that need, and effectively communicate to our target audience.
Arore Communications have been delivering marketing services to companies in B2B and B2C environments for over 25 years.
The arrival of the internet has added many cost-effective means to communicate our message to existing and potential customers. Unfortunately, although offering genuine opportunities to reach the target markets, the over-abundance of online communication has muddied the marketing waters. Often, businesses lose track of their initial marketing and business objectives, resulting in promotional effort spent in fruitless activities while giving us a false sense of marketing accomplishment.
We work collaboratively with our clients to develop marketing strategies that reflect predetermined medium and long-term business objectives. Using an external, objective eye, we’ll also evaluate your product or service portfolio, value proposition, pricing, and customers’ buying experience and compare it to the existing market demand and your competition.
Depending on which stage you are in business, we’ll work with you to establish the message you want to convey to your potential clients congruent with your business objectives. As every exchange you have with customers, and potential customers play a part in your messaging, we can also assist you in ensuring that the customer experience is in line with the overall impression you want to leave to secure new and repeat business.
Once a marketing strategy is in place, we’ll determine which marketing vehicles and practices are most appropriate, corresponding to your target market and their buying tendencies. Together, we’ll execute the strategy across all relevant marketing platforms based on priority, human resources available and your marketing budget.
Long Term Marketing Initiative
A long-term marketing initiative is a well-thought-out promotional concept that your company would use for the foreseeable future. This initiative should be in line with your companies core values and overall marketing objectives. Often these types of marketing initiatives are philanthropically focused on causes close to the owners’ hearts, but more importantly, they should be relevant to the business itself.