The quality of your product or service is not the only critical factor when your existing and potential customers are making their buying decisions. Your Customers' Experience could be holding you back.
A critical analysis of your business combined with a competitor analysis is essential to your company's survival and can pave the way to success when correctly done.
Not only is it essential to control the message when you are planning a promotion around your business, but you must also read the room and think of your brands choreography.
When you make changes to your service offerings, it is essential to communicate those changes in a concise, congruent and confident manner that feels perfectly logical to your current and future clients.
When developing either a periodic promotion or an ongoing initiative to bring in new business, it is vital to consider your business's long-term marketing strategy and business objectives.